ABOUT KMOI

ABOUT K:MOI

K:MOI is more than sport.
It is a journey towards yourself, your strength, and your goals.
It is a space created for those who want to live actively, mindfully, and with joy.
The brand was founded by Ekaterina Moiseeva — a nutritionist, running and triathlon coach, Candidate for Master of Sport in athletics, and someone who became an athlete as an adult, starting from scratch and qualifying for the IRONMAN 70.3 World Championship in her very first race.
Katya is a person of action, energy, and discipline. She has gone from taking her first steps in sport to creating running clubs, coaching hundreds of people, and organizing camps across Europe.
The symbol behind the brand — K:MOI — is more than just an initial.
K stands for Katya and Kickstart — the starting point.
MOI means “me” in French, representing your own personal journey.
The “:” symbolizes the movement from inner strength to unlocking your full potential.
We believe that sport is not about perfect bodies — it is about building a strong character and having the freedom to be yourself.
We organize sports camps, training sessions, and educational workshops, and create a community for those who want to grow at their own pace — but never alone.